Welcome

Elevating Travel Experience with Skill That Delivers

TJM Aviation Consulting helps aviation and travel brands design and deliver seamless, customer-first experiences. With hands-on expertise across 150+ airports and all airline models, we support everything from route launches and lease integrations to onboard service, accessibility, sustainability, and transformation.

Our work spans airport and onboard operations, colleague engagement, and brand communications - driving consistency, trust, and results. Trusted by leaders like British Airways, Qantas, SkyTeam, and TUI, we turn strategy into action and elevate performance at scale.

Logo of London Gatwick Airport with stylised G and text London Gatwick.
Logo of Avia Solutions Group featuring a stylised airplane and the company name in bold letters.
Qantas airline logo featuring a kangaroo silhouette and the company name in bold letters.
British Airways logo featuring a stylised white wing above the company name in white text on a black background.
Logo of TUI Group with a stylised smiling face and the company name.
SkyTeam logo featuring a stylised circular emblem and the text 'SkyTeam' on a black background.
Swissport logo featuring the word 'swissport' in bold lowercase letters and a stylised globe symbol to the right.

Areas of Expertise

We provide expert customer experience solutions for the aviation and travel industries, combining strategic insight with hands-on execution. With experience across 150+ airports and all airline models, we support everything from route launches and lease integrations to onboard service design and disruption communications. Whether improving accessibility, aligning leased operations with brand standards, or embedding sustainable practices, we help airlines, airports, and travel brands deliver seamless, scalable, and brand-aligned experiences that build trust and drive results.

  • We offer dedicated consultancy to help airlines, airports, and travel brands enhance the end-to-end experience for customers with reduced mobility and accessibility needs. With a strong understanding of regulatory requirements, operational realities, and the emotional nuances of accessible travel, we identify barriers across the customer journey; from booking and boarding to inflight service and arrival. We work cross-functionally to develop inclusive service strategies, staff training, clear communications, and feedback-led improvements that not only meet compliance standards but deliver dignity, ease, and confidence for every customer.

  • At TJM Aviation Consulting, we deliver expert customer experience solutions for the aviation industry, with a focus on operational excellence, brand consistency, and measurable performance. With hands-on experience across more than 150 international airports, we’ve supported terminal relocations, route launches, aircraft entry-into-service programs, and lease integrations - achieving CSAT improvements, enhanced revenue performance, and significant operational efficiency gains.

    We’ve partnered with some of the world’s leading airlines and airports, working across a wide range of operating models - from full-service to low-cost and charter - to bridge the gap between strategic intent and on-the-ground delivery. Our mission is to ensure every journey reflects your brand promise and meets the evolving expectations of today’s travellers.

  • We believe that clear, timely, and human communication is one of the most powerful tools in the customer experience toolkit; especially during disruption. Delays, cancellations, or service changes are sometimes unavoidable, but the way they’re communicated can make the difference between a frustrated customer and a loyal one.

    We help airlines, airports, and travel brands craft end-to-end delay and disruption communication strategies that focus on empathy, transparency, and consistency. From inflight announcements and gate updates to SMS scripts, and signage, we ensure every touchpoint delivers clarity, reassurance, and brand tone. Our communications are built to calm stress, manage expectations, and reduce complaints - without burdening frontline teams and customers with inconsistent messaging.

    We also specialise in crew and management communications - designing briefings, escalation protocols, and tone-of-voice guidance that help leaders cascade messages with clarity and control. Whether addressing frontline teams during an operational issue or engaging stakeholders, we support the creation of communication tools that engage hearts as well as minds.

    With experience leading major disruption strategies and trialling new communication formats, we ensure your language reflects not just the logistics - but the humanity behind your brand. Because in moments of uncertainty and change, how you speak matters just as much as what you say.

  • When aircraft are leased to meet demand, cover disruption, or operate specialist programs, the operational gaps may be filled - but the customer experience often suffers. Inconsistent service standards, unfamiliar interiors, and unaligned onboard delivery can quickly erode customer trust and damage brand loyalty.

    At TJM Aviation Consulting, we focus exclusively on managing the customer experience aspect of leasing arrangements - ensuring that no matter who operates the aircraft, the customer experience remains seamless, consistent, and brand-aligned.

    We work with both leasing airlines and lessors to bridge expectations and align service delivery. For airlines, we ensure that the product delivered by the leased operator reflects your brand promise and meets your service standards. For lessors, we provide customer experience consultancy that helps adapt your onboard delivery to match the expectations of your airline clients - enhancing your value as a wet lease partner.

    We can also support cruise lines, tour operators, and travel brands who lease aircraft as part of their customer journey. Whether it's a full charter or a one-off seasonal program, we make sure the experience in the air feels like a natural extension of your brand on land or at sea.

    From service design and communication tone to crew presentation and feedback handling, we ensure every element of the journey is cohesive, intentional, and customer-ready.

    With deep aviation experience and a clear understanding of commercial and charter operations, we ensure that every stakeholder - airlines, lessors, and brand partners - delivers a unified, premium experience that builds trust and drives loyalty.

  • We specialise in designing and optimising onboard service experiences that drive customer satisfaction, operational efficiency, and brand consistency. With extensive experience across full-service, low-cost, and charter airline models, we understand the unique pressures and priorities of each operation. From aircraft entry-into-service and new route launches to onboard product design and service trials, we ensure that every element of the onboard experience is tailored, scalable, and executable - without compromising on quality or customer impact.

    We also support crew engagement through the development of clear, actionable training tools, pre-flight briefing frameworks, and service flows that enable consistent delivery across fleets and bases. Whether you're introducing a new service, adapting to seasonal demand, or working with leased capacity, we align the customer journey with your brand promise. Our approach blends commercial ambition with frontline practicality - helping you deliver memorable experiences that perform across any operating environment.

  • At TJM Aviation Consulting, we support airlines, airports, and travel operators in meeting their sustainability targets without compromising service delivery, customer experience, or operational integrity. Sustainability in aviation is no longer a ‘nice to have’ - it’s a strategic imperative. But implementing meaningful change requires careful balance. We help you integrate environmentally responsible practices - such as reducing single-use plastics, rethinking inflight waste management, or introducing sustainable catering options - while maintaining premium service standards and protecting your brand experience.

    Our approach is grounded in practical application. We ensure that sustainability measures do not introduce unnecessary complexity into service flows or disrupt crew performance. With extensive experience working alongside trade unions, operations teams, and cabin crew, we ensure new initiatives are compliant with agreements, operationally feasible, and clearly communicated to those delivering them. Importantly, we also help you bring customers on the journey - through thoughtful, brand-aligned messaging and in-cabin touchpoints that show your commitment without sacrificing comfort or experiences.

Previous Work

We’ve delivered customer experience excellence for major airlines, lessors, and aviation groups worldwide - supporting brand alignment, service consistency, and operational excellence across wet lease operations, terminal transitions, fleet introductions, and sustainability initiatives. From British Airways and Qantas to SkyTeam and TUI Group, we’ve helped leading aviation brands elevate service delivery, optimise performance, and create seamless, customer-first journeys at scale.

  • We worked as the strategic customer experience partner between multiple Avia Solutions Group airlines and their airline clients, acting as the essential link that ensured seamless brand alignment and consistent service delivery during wet lease operations.

    We worked across airline and lessor teams to bridge expectations, align service flows, and implement onboard delivery standards that preserved the lead airline’s brand promise. For Avia Solutions Group carriers, we provided end-to-end consultancy to help them adapt their product, crew delivery, and communication tone to meet the requirements of premium airline partners. From crew presentation and service flows to onboard announcements and feedback handling, every customer touchpoint was considered and aligned.

  • For British Airways, we supported the development and implementation of new onboard service propositions, including service design and delivery for aircraft entry-into-service projects such as the A350 and A320neo.

    Our work included service documentation, crew training, culture integration, and feedback-led service enhancements. We also led the customer experience and communication strategy for major transformation projects, collaborating with airport and airline stakeholders to ensure seamless transitions.

    Across inflight operations, we introduced data-led performance improvement programs, trialled new inflight service concepts, and delivered targeted initiatives that resulted in CSAT gains and significant increases in onboard revenue.

  • At Gatwick Airport, we supported the successful delivery of a complex terminal relocation project, working in collaboration with a wide range of stakeholders including IAG Group airlines, easyJet, Virgin Atlantic, airport authorities, ground handlers, and support teams.

    Our focus was on protecting and enhancing the customer experience throughout the relocation process. We led customer journey mapping exercises, facilitated operational readiness workshops, and coordinated service alignment across multiple airline brands and airport partners. This ensured that despite the complexity of the move, customers experienced a smooth, consistent journey from check-in to arrival.

  • With Qantas, we partnered on end-to-end service optimisation projects, working across international operations. We visualised customer sentiment data, enabling strategic planning and securing funding for new service trials. Our team led the design of pre-flight briefings, restructured service flows, and updated service documentation to improve crew performance, reduce errors, and elevate consistency. These initiatives delivered an increase in customer satisfaction, an uplift in repeat business, and improved operational efficiency by streamlining inflight delivery without compromising service quality.

  • We partnered with SkyTeam to support their pioneering global initiative, The Aviation Challenge - a collaborative platform where leading airlines test and showcase innovative ways to reduce the environmental impact of real commercial flights. Our focus was on service design: creating and refining onboard services that aligned sustainability with premium customer experience.

    Working closely with participating SkyTeam member airlines, we helped design practical, customer-facing inflight service propositions that incorporated sustainable practices without compromising comfort, brand alignment, or operational efficiency. This included advising on waste reduction strategies, sustainable catering adjustments, and ways to remove single-use plastics while maintaining delivery consistency.

  • We supported TUI Group Airlines across their five AOCs, focusing on the continuous improvement of the customer experience across a wide range of operational departments.